Kansas City, MO – Cumulus Media, a prominent player in the radio industry, has made a significant move by rebranding one of its Kansas City stations. The transformation of KMJK-FM into Power 105.1 has sparked curiosity among music enthusiasts and radio listeners alike. In this article, we delve into the details surrounding this transition and explore the reasons behind Cumulus Media’s strategic decision.
A Change in Tune
The radio landscape in Kansas City has undergone a notable shift as Cumulus Media unveiled its rebranded station, Power 105.1. This transformation marks a departure from the previous format of KMJK-FM, which had been serving as a Hip Hop and R&B station since Cumulus Media acquired it in 2004. The station was previously known as 107.3, but now it’s making waves as Power 105.1.
A Vibrant Playlist
One of the most striking aspects of this rebranding is the music that Power 105.1 is set to offer. It has positioned itself as the go-to destination for Hip Hop and R&B enthusiasts in Kansas City. The station boasts a playlist featuring some of the biggest names in the music industry, including Drake, Meghan Thee Stallion, Cardi B, Lil Durk, Beyoncé, Sza, Usher, and Chris Brown. This eclectic mix promises to keep listeners grooving to the latest and greatest hits.
Local Personalities Take Center Stage
Cumulus Media recognizes the importance of local radio personalities in connecting with the community. Power 105.1 has introduced a lineup of heritage local Kansas City hosts to engage listeners throughout the day. These personalities include:
- The Shay Moore Morning Show (5:00am-10:00am)
- Ivani Bing Middays (10:00am-3:00pm)
- Boogie D Afternoons (3:00pm-7:00pm)
- Jess Live at Night (7:00pm-Midnight)
By featuring beloved local talent, Cumulus Media aims to strengthen its connection with the Kansas City community.
The Vision Behind the Rebrand
Donna Baker, Cumulus Media’s Regional Vice President and Market Manager, shed light on the rationale behind this strategic move. She emphasized the company’s commitment to serving the entire Kansas City community effectively. The transformation combines the extensive reach of the 100,000-watt signal from KCJK with the immense popularity of Hip Hop and R&B music.
Words from the Program Director
Jowcol “Boogie D” Dolby, the Program Director at Power 105.1, expressed his excitement about the station’s new direction. He highlighted the station’s aim to authentically represent the culture of Hip Hop and R&B in the Kansas City community. Boogie D’s passion for the station’s mission to serve both KCMO and KCK shines through his words as he states, “We are here for the community we serve, and we are here to win.”
Looking Forward with Enthusiasm
Kenny Smoov, Vice President of Urban Formats at Cumulus Media, shared his enthusiasm for the future of Power 105.1. He emphasized the station’s commitment to delivering top-notch Hip Hop and R&B content through various platforms, including on-air, online, and in the streets of Kansas City.
As this transition unfolds, Power 105.1 will simulcast on both frequencies to ensure a smooth migration of its audience. Meanwhile, the former Rock format of 105.1 The X is bidding farewell, and a new format is on the horizon for 107.3. The strategic move to 105.1 provides a stronger signal for the Hip Hop/R&B format, now centrally located in Kansas City, giving it a competitive edge.
Cumulus Media’s decision to rebrand KMJK-FM as Power 105.1 represents a strategic shift in Kansas City’s radio landscape. With a lineup of top-notch artists, beloved local hosts, and a commitment to the community, this station aims to be the ultimate destination for Hip Hop and R&B enthusiasts. As the music plays on, Kansas City listeners can look forward to a vibrant and engaging radio experience with Power 105.1.
A1: KMJK-FM was previously a Hip Hop and R&B station known as “107.3.”
A2: Power 105.1 boasts a playlist that includes Drake, Meghan Thee Stallion, Cardi B, Lil Durk, Beyoncé, Sza, Usher, and Chris Brown, among others.
A3: Power 105.1 features a lineup of heritage local Kansas City hosts, including The Shay Moore Morning Show, Ivani Bing Middays, Boogie D Afternoons, and Jess Live at Night.
A4: The rebranding aims to provide a stronger signal and a more competitive edge for the Hip Hop/R&B format, now centrally located in Kansas City, while offering an engaging radio experience to the community.