The US Army has just released a new TV commercial, bringing back the famous advertising slogan “Be All You Can Be” after more than a decade. The decision to revive the old slogan was made after extensive research, which showed that the phrase still resonates with people and has a strong emotional connection with veterans and the public.
The new campaign, called “The Call to Serve,” is designed to highlight the Army’s commitment to diversity and inclusivity. The commercial showcases the various career opportunities available in the Army, including cybersecurity, aviation, and medicine.
The commercial is part of a larger advertising campaign that includes social media, digital ads, and billboards. The campaign is aimed at recruiting new soldiers and retaining current ones, as the Army faces challenges in meeting its recruitment goals amid a strong job market and increased competition from other branches of the military.
The new commercial is a powerful tribute to the men and women who serve in the US Army, showcasing their courage, dedication, and commitment to excellence. It also highlights the many benefits of serving in the Army, including opportunities for career advancement, education, and personal growth.
One of the key messages of the new campaign is the Army’s commitment to diversity and inclusivity. The commercial features soldiers from all walks of life, including men and women of different races, ethnicities, and backgrounds. This emphasis on diversity sends a strong message that the Army is a welcoming and inclusive organization that values the contributions of all its members.
Overall, the new US Army commercial is a powerful tribute to the men and women who serve our country, showcasing their bravery, dedication, and commitment to excellence. It also highlights the many benefits of serving in the Army, including opportunities for career advancement, education, and personal growth. With its powerful message of inclusivity and diversity, the commercial is sure to inspire a new generation of soldiers to answer the call to serve.
History of Slogan ‘Be All You Can Be’.
The “Be All You Can Be” slogan was first introduced by the US Army in 1980 as part of a major recruitment campaign. The slogan quickly became one of the most recognizable advertising campaigns in history and was used by the Army for over 20 years.
The slogan was designed to convey the message that the Army offers a unique opportunity for individuals to reach their full potential and achieve their personal and professional goals. It emphasized the idea that the Army is not just a job, but a way of life that offers a wide range of opportunities for personal and professional growth.
The slogan was also popular among veterans and the public, who saw it as a symbol of the Army’s commitment to excellence and its mission to serve and protect the country. The slogan became so popular that it was used in a wide range of advertising campaigns, from TV commercials to billboards and print ads.
In 2006, the Army replaced the “Be All You Can Be” slogan with “Army Strong” as part of a new recruitment campaign. The new slogan was designed to emphasize the strength and resilience of Army soldiers and to appeal to a new generation of recruits.
Despite the popularity of “Army Strong,” the “Be All You Can Be” slogan continued to resonate with veterans and the public, and many people saw its retirement as a loss for the Army’s marketing efforts. This sentiment was echoed in the recent decision to bring back the slogan, which is seen as a tribute to the Army’s rich history and its commitment to excellence.
Today, the “Be All You Can Be” slogan is once again being used by the US Army as part of a new recruitment campaign called “The Call to Serve.” The campaign aims to highlight the Army’s commitment to diversity and inclusivity and to attract a new generation of soldiers who are looking for opportunities to achieve their personal and professional goals while serving their country.